“Face Time” – Not just an iPhone App

Today’s technology has made the business world more productive than ever. With smart phones, tablets, and an endless number of apps, we are able to do more no matter where we are. We have email, voicemail, tweets, blogs, and social media all connecting us in an electronic web. We feel as if we have a relationship with our customers. We exchange emails, we text, we have long and meaningful conversations with their voicemail. But are we truly connected?

This web, or wall if you prefer, has created a challenge. How do we implement the tried and true business practice known as face time, and no, I am not talking about the video call app. It has become increasingly difficult to weave our way thru the layers that buffer us from those we do business with on a daily basis. How do we get from just being a contact in someone’s electronic address book to sitting down with them face to face?

I am not here offering solutions, just to remind us that there is nothing more valuable than the face time we have with our customers.